Fear Culture Showcase expresses the oppression to which part of society is subjected making use of the culture of fear by closing people´s eyes and operating as they please. To capture this idea in a symbolic way, we propose a transition of the blink of an eye claiming a simple message: It’s time to open your eyes.
Nero Alto (by typeverything) was the chosen font due to its high elegance and strong personality, which allow us to create different kind of content with a single type without getting overload. Designed by Mateo Broillet, Nero Alto was inspired by the calligraphic move of the Pompeian graffiti and the Trajan Column letterforms. The design of this typeface is structured around a sharp and geometric construction while being at the same time vernacular and slightly odd.