Digerolamo is a Florence-based brand of leather accessories. Its name carries three generations of leather craftsmanship, and today it remains true to its artisan roots by proposing and creating unique handmade pieces. We were commissioned to redesign the brand, the packaging and new website.
The rebranding represented a change of stage for the brand, since it stopped selling physically and launched into online commerce. For communication pieces, the logo and ultimately all its identity, we use a two font pairing, a narrow sans-serif (Greed by Displaay Type Foundry) and a serif (Sometimes Timesby Boulevard LAB) inspired by individualistic old-style serif and mid ’90s culture. This pairing expresses the modernity, the tradition and the elegance of the brand, all of them essential values of Digerolamo.
We also explored with playful graphic resources based on the silhouettes of the bags.