An independent archive of typography.
to participate.

Topics

Formats

Typefaces

Digerolamo visual identity & website

Contributed by Antton Ugarte on Jul 16th, 2021. Artwork published in .
    Digerolamo visual identity & website 1
    Source: https://www.behance.net License: All Rights Reserved.

    Digerolamo is a Florence-based brand of leather accessories. Its name carries three generations of leather craftsmanship, and today it remains true to its artisan roots by proposing and creating unique handmade pieces. We were commissioned to redesign the brand, the packaging and new website.

    The rebranding represented a change of stage for the brand, since it stopped selling physically and launched into online commerce. For communication pieces, the logo and ultimately all its identity, we use a two font pairing, a narrow sans-serif (Greed by Displaay Type Foundry) and a serif (Sometimes Times by Boulevard LAB) inspired by individualistic old-style serif and mid ’90s culture. This pairing expresses the modernity, the tradition and the elegance of the brand, all of them essential values of Digerolamo.

    We also explored with playful graphic resources based on the silhouettes of the bags.

    Digerolamo visual identity & website 2
    Source: https://www.behance.net License: All Rights Reserved.
    Digerolamo visual identity & website 3
    Source: https://www.behance.net License: All Rights Reserved.
    Digerolamo visual identity & website 4
    Source: https://www.behance.net License: All Rights Reserved.
    Digerolamo visual identity & website 5
    Source: https://www.behance.net License: All Rights Reserved.
    Digerolamo visual identity & website 6
    Source: https://www.behance.net License: All Rights Reserved.

    Typefaces

    • Greed
    • Sometimes Times

    Formats

    Topics

    Designers/Agencies

    Artwork location

    Post a comment