The personal website for Adam Nocek contains a playful hero section that resonates with his core practice – moving and working at the intersection of philosophy, design, media, and the biological sciences. Adam creates multilayered and complex projects, where all those disciplines crossover each other without any specific hierarchy. Website features wide and various Nocek’s body of work: books, writings, talks, teaching, and collaborative projects.
In both theory and practice, Nocek seeks to expand what we mean by technology to reimagine how it designs and mediates life on earth. His most recent work focuses on the political, economic, and ecological exploitation of computational design at scale. This has propelled his work to engage a wide range of pressing topics in recent years, from algorithmic governance and computational biosciences to tactical urbanism, the design of artificial ecosystems, and the loss of biodiversity through urban development.
The rawness of elements and refinement in animations clashes in the website – creating its unique flow and visual language.
To accompany animated bubbly shapes and brutalist layouts, a straightforward typeface was selected. ABC Favorit by Dinamo is a low-contrast grotesque that combines geometric rigidity with subtle oddities and humorous touch. Minimalistic, but bold typography is brought to life by jumpy animation.
In the website hero section, users can interact with flowy typography and move and detach or push bubbles from each other. Interaction elevates the visual and brings fun and playfulness to the website.