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Akasha Brewing beer can series

Contributed by Vincent Casey on Jul 23rd, 2021. Artwork published in
circa 2021
.
Akasha Brewing beer can series 1
Source: vincentcasey.com License: All Rights Reserved.

New branding for Sydney’s Akasha Brewing. A new logo, consisting of an impactful hop and triangle motif, was created to accompany a direct and immediate wordmark set in Linotype Franklin Gothic Condensed. The core range of five flagship beers consists of a minimal monochrome design.

The Akasha Project sub-brand is where the team explores their art at its most exciting – a celebration of the different, the unexpected, the alluring – with each beer allowed to manifest its own unique character.

The Akasha Project cans play with a range of fonts from vintage classics such as Arabesque, Hobo, Gill Kayo and Roberta, to retro-revival typefaces like Break Maiden’s Vacation. Sharp Type’s Beatrice is used for all information.

Akasha Brewing beer can series 2
Source: vincentcasey.com License: All Rights Reserved.
“Korben” is set in Gill Kayo.
Source: vincentcasey.com License: All Rights Reserved.

“Korben” is set in Gill Kayo.

Source: vincentcasey.com License: All Rights Reserved.

"Little Korben" uses Gill Kayo

“Talus” is set in Hobo.
Source: vincentcasey.com License: All Rights Reserved.

“Talus” is set in Hobo.

“Double queen” is set in Roberta.
Source: vincentcasey.com License: All Rights Reserved.

“Double queen” is set in Roberta.

“The Eagle” pairs Beatrice with Pilowlava.
Source: vincentcasey.com License: All Rights Reserved.

“The Eagle” pairs Beatrice with Pilowlava.

Source: vincentcasey.com License: All Rights Reserved.

"Blood Orange Gose" uses custom lettering, paying homage to Dario Argento's '4 Mosche Di Velluto Grigio' (Four Flies on Grey Velvet).

Poster Boy is used for
Source: vincentcasey.com License: All Rights Reserved.

Poster Boy is used for "Frida".

“Cloud” is set in Scorpio / Hoopla.
Source: vincentcasey.com License: All Rights Reserved.

“Cloud” is set in Scorpio / Hoopla.

Vacation Display is used for “Endless Haze”.
Source: vincentcasey.com License: All Rights Reserved.

Vacation Display is used for “Endless Haze”.

“Double Hazy” uses HWT Arabesque.
Source: vincentcasey.com License: All Rights Reserved.

“Double Hazy” uses HWT Arabesque.

Typefaces

  • Franklin Gothic
  • Beatrice
  • Vacation Display
  • Gill Kayo
  • Hobo
  • Roberta
  • Pilowlava
  • Arabesque (Page)
  • Scorpio & Hoopla
  • BN Poster Boy

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2 Comments on “Akasha Brewing beer can series”

  1. Are there any origins of the HWT Arabesque type before it was digitized?

  2. Yes! P22 did a nice documentation of the revival project, with info on the history and the consulted sources. I’ve added some of the facts to our typeface page.

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