A stunningly comprehensive use of Franz Heigemeir’s Modula (VGC) was as the main typeface for the interiors of millions of Ford, Mercury, and Lincoln vehicles in North America from the late 1970s to about 2004.
This period coincided with the Jack Telnack led era of Ford design. As vice-president of design for Ford from 1980 to 1997, Telnack moved Ford design from the angular, crisp looks of the 1970s through the aerodynamic period of the 1980s and 1990s, particularly on the revolutionary Ford Taurus (1985). Millions of vehicles were designed by his team, including perennials including the F-series pickup and Mustang.
Interior instrumentation, controls and buttons during the period would typically use Modula – notable especially for the unusual shape of its distinctive R and K – exclusively, or occasionally with a display type (for example, large speedometer or clock numerals).
As the various vehicles designed during this era were replaced by new models designed by Telnack’s successor, J Mays, Ford gradually shifted away from the use of this type –- particularly toward Helvetica, which had long been used by Ford of Europe.