Method Beer & Munchies redesign
Method is a restaurant, bar and event space in the heart of Moscow, Russia. Built on the site of an old ceramic factory, it carries the spirit of Russian constructivist traditions.
Working with interior designers, we came up with a warm yet sharp identity, which marries the flexibility of ceramics, and rigidity of Russian modernist design aesthetics: think black square. The black plaques on the restaurant walls stretch, modify and attach to letters in the identity. Typography is flexible and clay-like – it flows and bends just like pottery.
The visual language of this – not yet rolled out – new visual identity is built on sharp typography. The capitals of Neue Plak (paired with Neue Helvetica for copy) are applied across materials and assets: merchandize, coasters and glasses, interior spaces, event brochures, website, posters and menus.
