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Le Boucanier, Sète

Contributed by Studio Asensò on Jul 31st, 2021. Artwork published in .
    Le Boucanier, Sète 1
    Source: https://www.behance.net Samuel Roger. License: All Rights Reserved.

    Le Boucanier was founded in 1969 by Arlette and Léon Chalaux, and it quickly became a go-to pub because of its theme nights and other great shows. Located on the Aspirant Herber wharf, next to the canal, this place experienced several lives, from being a club, a cabaret or piano bar to finally becoming a pub known for its good food.

    In 2017, Nicolas Jean and François Domingues acquired this magnificent and history charged place. They redesigned the pub’s menu, aiming to highlight local craft products, they created a new wine list, loaded with beautiful local references, and thus logically wanted to rework the visual identity of the place to restore its reputation and acclaim.

    We developed a custom typeface for the restaurant’s identity. Braciola is an all-caps Art Deco typeface in the Italian tradition, drawn in three weights, with many alternates. It’s used for the logo and menu headers. The menu items are set in a mix of Univers, Univers Ultra Condensed and Caslon Graphique.

    Le Boucanier, Sète 2
    Source: https://www.behance.net Samuel Roger. License: All Rights Reserved.
    “Bistro in Séte since ’69”. The print uses two of Braciola’s three options for the letter S – the third one is a ligature of two stacked S’s.
    Source: https://www.behance.net Samuel Roger. License: All Rights Reserved.

    “Bistro in Séte since ’69”. The print uses two of Braciola’s three options for the letter S – the third one is a ligature of two stacked S’s.

    Le Boucanier, Sète 4
    Source: https://www.behance.net Samuel Roger. License: All Rights Reserved.

    Typefaces

    • Braciola
    • Univers
    • Univers Ultra Condensed
    • Caslon Graphique

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