In the mid 1970s, 7 Up (AKA 7UP or Seven-Up) was one of the fastest-growing soft drink brands. Much of that success may be due to their extraordinary marketing campaigns featuring art from big names like John Alcorn, Charles White, III and Milton Glaser and the ambitious “United We Stand” series of cans featuring 50 different designs.
7 Up letterhead with response to a request for the 1977 “Uncola Poster Offer” featuring designs from prominent artists like John Alcorn, Pat Dypold, Kim Whitesides, Milton Glaser, and Charles White, III.
Flat can label from the “United We Stand” promotion celebrating the US Bicentennial. 50 different cans were released featuring the states. When stacked, the pattern on the backside of the cans created an image of Uncle Sam (see below).