Icarus XB1 — A revival of the Czech sci-fi magazine Ikaria.
Science fiction has a long tradition reaching back to the late 19th century. It is still relevant today in movies, series and contemporary culture. There is a new active generation of sci-fi geeks who live in the world of social media and digital communication.
The goal of this redesign project created as a student at UMPRUM was to make the rich sci-fi culture of the Czech Republic accessible and attractive to younger readers again. The magazine was changed to a smaller bookazine layout highlighting its exclusivity and value. In order to survive the contemporary bookmarket printed publications have to become objects of desire — objects worth collecting.
With focus on contemporary illustrations as a direct way of communicating to new generations of readers the magazine changed its appearance drastically. Also a high-contrast inktrap typeface was selected to create playful Dada-inspired spreads.