This project was created for the sock brand Mileage & Coup.
As the person in charge of the branding, I have based the design on the architectural style of brutalism. The project intends to create the identity of the brand by using three main features: color, absence of decoration, and repetition of patterns.
For the typography, I paired Belwe Bold (Letraset, 1975, after Georg Belwe, 1907; Bitstream’s digitization) with Montserrat (Julieta Ulanovsky, 2011).