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Mileage & Coup website

Contributed by Nacho Tapia on Aug 12th, 2021. Artwork published in
circa January 2019
.
    Mileage & Coup website 1
    Source: www.behance.net Nacho Tapia. License: CC BY-NC-ND.

    This project was created for the sock brand Mileage & Coup.

    As the person in charge of the branding, I have based the design on the architectural style of brutalism. The project intends to create the identity of the brand by using three main features: color, absence of decoration, and repetition of patterns.

    For the typography, I paired Belwe Bold (Letraset, 1975, after Georg Belwe, 1907; Bitstream’s digitization) with Montserrat (Julieta Ulanovsky, 2011).

    Mileage & Coup website 2
    Source: www.behance.net Nacho Tapia. License: CC BY-NC-ND.
    Mileage & Coup website 3
    Source: www.behance.net Nacho Tapia. License: CC BY-NC-ND.
    Mileage & Coup website 4
    Source: www.behance.net Nacho Tapia. License: CC BY-NC-ND.
    Mileage & Coup website 5
    Source: www.behance.net Nacho Tapia. License: CC BY-NC-ND.

    Typefaces

    • Belwe
    • Montserrat

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