BestOff 2020
MOOI Design created the visual identity for BestOff 2020, the annual presentation format of the Linz Art University, using Generation Mono by Nguyen Gobber and Akkurat by Laurenz Brunner.
They describe their project as follows (translated from German):
BestOFF is an annual presentation format of the Linz Art University. Selected works by students and graduates are shown. Due to the Corona pandemic, the 2020 edition was characterized by extraordinary conditions. “Art in times of lockdown” was the involuntary but obvious motto when designing the exhibition.
Where is the place of art in times of crisis and pandemic? This question was not only dealt with in the artistic works, but at the same time used for the branding of BESTOFF. Uncertain framework conditions, production and other restrictions, ongoing changes. The hardships became a virtue in the design, the back and forth between creativity and prohibitions a visual interplay of visible and invisible, open and closed; the antipodes flexibility and immobility a key visual for branding, communication and exhibition design.
Thus, the high translucency of the posters and the transparent catalog cover enable a deliberate interplay between front and back, visibility and non-visibility, BEST and OFF, between on and off.
