Zwiebelschnellschneider ad by Heinrich Hermann (1907)
Source: www.flickr.com Uploaded to Flickr by altpapiersammler and tagged with “gloria” and “elzevir”. License: All Rights Reserved.
Zwiebelschnellschneider is one of those compound words German spelling is notorious for. “Onion quick slicer” would be a literal English translation of the novel kitchen tool featured in this ad from 1907. Such long words ask for a condensed typeface, especially when you want to squeeze in not one, but two mentions of “Neu!” in the same line. Enter Gloria schmalfett, or Bold Condensed. The Gloria family was issued by the Gursch in Berlin from around 1895. Meerrettichreibe (“horseradish grater”) has fewer characters, and hence could be set in a wider style: It belongs to the Elzevir series by the same foundry. The smaller copy appears to be set in various other styles from this large family in the De Vinne genre.
Source: www.flickr.com Uploaded to Flickr by altpapiersammler and tagged with “gloria” and “elzevir”. License: All Rights Reserved.
Detail.
Source: www.flickr.com Uploaded to Flickr by altpapiersammler and tagged with “gloria” and “elzevir”. License: All Rights Reserved.
Detail.
1 Comment on “Zwiebelschnellschneider ad by Heinrich Hermann (1907)”
Fun fact: Gursch registered these two typefaces – Elzevir Antiqua and the schmalfett style of Gloria – on the same day, November 28, 1898.