Perný den (1964) Czechoslovak movie posters (1978)
Czechoslovak posters for the 1964 musical comedy film A Hard Day’s Night directed by Richard Lester. The film starring The Beatles was first released in Czechoslovakia in 1965, titled Perný den (“busy day”), announced by a poster designed by Karel Vaca. The shown posters are for a later re-release, though: they were made in 1978 by Czech photographer and graphic designer Pavel Jasanský (1938–2021).
Jasanský used ITC Avant Garde Gothic, exclusively in caps from two weights, with appropriately tight spacing and a custom thin and flat acute accent. “Beatles” features a special EA pair – it’s one of several capital ligatures included in the typeface design by Herb Lubalin and Tom Carnase.
Mini poster (A4 / 12″×8″), with copy set in Vega by Stanislav Maršo.
Double-sided poster (front)
Double-sided poster (back)
2 Comments on “Perný den (1964) Czechoslovak movie posters (1978)”
Jasanský didn’t use connecting ampersands or a closing period, but with the alignment of one name per line, tightly spaced, his design is a forerunner of Experimental Jetset’s iconic John & Paul & Ringo & George T-shirt:
I thought I recognised that name! How brilliant is it that there are, thus far, just two entries at Fonts In Use of designs by Pavel Jasanský, connecting Valérie Čižmárová and The Beatles, no less!