A blackletter logo helps achieve the brand’s classic newspaper look, though they could have done a little better than Fette Kanzlei, one of many old Frakturs digitized by Dieter Steffmann. The spacing is uneven and the little decorative strokes at the top-right of letters like ‘i’ and ‘n’ create some uncomfortable moments — especially when the mark is as tight as the designers want to set it here. They could get better results from a simplified blackletter like Amador. Plus, it’s by a Mule Design neighbor, Jim Parkinson, who lives and works just across the San Francisco Bay from the studio. Coincidentally, the guy is famous for repairingnewspaperlogos.
Fraktur quibbles aside, here’s a nice touch: the Evening Edition designers made an identity device out of the round ‘i’ dot in Kanzlei. The little circle is reprised in red at the center of the logo and at the end of each day’s news.
The site makes liberal use of webfonts. Text is set in FF Meta Serif, with FF Tisa for date heads and Prenton Condensed for story heads. The overall look is very much that of a contemporary, web-friendly news source — serious but not stuffy.