Halle Berry x Sweaty Betty: The rē·spin Edit
Contributed by Laïc: Type Foundry
on Sep 1st, 2021. Artwork published in
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Ryan Spacey, under the creative direction of Jessica Wels (VP of Creative at Sweat Betty), led the visual direction and design for The rē·spin Edit. Developed by Bristish retailer Sweaty Betty in collaboration with Halle Berry’s Rē·spin, the collection combines functional wear and lifestyle pieces. The 22-piece limited-edition collection was inspired by the world of boxing and Japanese jiu-jitsu.
The design includes shop fronts, the VIP gifting experience, POS, lookbooks, and packaging. It uses Iskry by Laïc Type Foundry, paired with Futura (Linotype), the brand’s identity typeface.
