City of Cologne corporate design
Short logo of the City of Cologne set in DTL Argo Medium.
Around the turn of the millennium, the City of Cologne (German: Stadt Köln) decided to change its corporate design. The municipality introduced a whole graphical system around the logo with the double-headed eagle of the coat of arms and the twin spires of the Cologne Cathedral.
The new corporate design prescribes Gerard Unger’s DTL Argo as the primary typeface. It is used for the logo, all publications, letterheads and more. For more details, see the corporate design manual from 2019.
Seal of the City of Cologne.
Various logo variants, including grayscale and b/w versions as well as the English-language logo.
Cover of the corporate design manual (2019).
Exemplary business card with layout instructions.
Exemplary image ad featuring various styles of DTL Argo.
Cover of a booklet listing all secondary schools.
Exemplary roll-up display with layout instructions.
English version of the logo on a display in a convention center.
