The Brickyard Condominiums logo and ad
2 Comments on “The Brickyard Condominiums logo and ad”
They could have gotten a more sophisticated result with Solotype. In the 1992 catalog, Dan X. Solo states:
You see it often in graphics, the peculiar letter I that looks like a J. It’s found in German decorative types, and there’s a reason: The Germans, in days gone by, didn’t set their display lines in all-caps. The peculiar I works well when used as the first letter in a line of lowercase, but is dreadful when seen in an all-caps setting. The makers of fonts and dry-transfer lettering, who sometimes appear not to know much about type, seem content to ignore the problem. At Solotype, however, we always redesign an appropriate letter I for all-caps use. Another sneaky way we avoid dreadful typography.
The visual examples show Tintoretto alongside Arnold Böcklin.
Great find! I forgot to mention the swashy I.