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Théâtre Musical de Paris Châtelet editorial projects

Contributed by Graphéine on Aug 25th, 2021. Artwork published in
circa 2019
.
    Théâtre Musical de Paris Châtelet editorial projects 1
    Graphéine. License: All Rights Reserved.

    This article presents two editorial projects designed by Graphéine for the Théâtre Musical de Paris Châtelet: the Tchât newspaper and a brochure published on the occasion of the theater’s reopening in 2019.

    A popular newspaper that twists and Tchâts

    The Châtelet theater’s ambition is to give access culture to everyone, and to express this goal, it was decided to create a newspaper to replace the traditional and boring programme leaflet. It needed to express all the life, audacity and curiosity of the new season designed by Ruth Mackenzie & Thomas Lauriot dit Prévost, and keeping it popular. In collaboration with the editorial team at Châtelet, we set up a trimonthly newsletter which we have named Tchât, a diminutive of the theater’s name and a nod to the desire for dialogue with cultural audiences. This newsletter communicates the schedule and the line-up of events, in addition to the regular brochure, but in a quirkier manner.

    Théâtre Musical de Paris Châtelet editorial projects 2
    Graphéine. License: All Rights Reserved.



    We thought the dancing expressivity of a variable font could be smart to embody this mindset. Obviously by James Edmondson (OH no Type Co., 2018) was a perfect fit for this editorial project: It allows to designed catchy big headlines with all the versality require for cultural content. It’s paired wih Americana (ATF, 1966) for headlines. Text is set in LL Akkurat (Lineto, 2004), the theater’s identity typeface, and Untitled Serif (Klim Type Foundry, 2017).

    Théâtre Musical de Paris Châtelet editorial projects 3
    Graphéine. License: All Rights Reserved.
    Théâtre Musical de Paris Châtelet editorial projects 5
    Graphéine. License: All Rights Reserved.
    Théâtre Musical de Paris Châtelet editorial projects 4
    Graphéine. License: All Rights Reserved.
    Théâtre Musical de Paris Châtelet editorial projects 7
    Graphéine. License: All Rights Reserved.

    Théâtre Musical de Paris Châtelet editorial projects 6
    Graphéine. License: All Rights Reserved.

    A unique brochure to announce the Châtelet’s reopening

    In 2019, the Théâtre Musical de Paris Châtelet reopened its doors after two years of renovation and outdoor events. For announcing the reopening and the theater’s message of accessibility, we created a short-run publication that showcases the management’s vision of inclusion and sharing. The typefaces chosen for this publication are Nantes (Luzi Type) and Fino Sans (TypeTogether), both released in 2016.

    Théâtre Musical de Paris Châtelet editorial projects 8
    Graphéine. License: All Rights Reserved.
    Théâtre Musical de Paris Châtelet editorial projects 9
    Graphéine. License: All Rights Reserved.
    Théâtre Musical de Paris Châtelet editorial projects 10
    Graphéine. License: All Rights Reserved.
    Théâtre Musical de Paris Châtelet visual identity system 32assets.fontsinuse.com/stati… 2x">
    Graphéine. License: All Rights Reserved.

    See also the article about the visual identity system for the Théâtre Musical de Paris Châtelet.

    Typefaces

    • Obviously
    • Americana
    • Untitled Serif
    • LL Akkurat
    • Fino Sans
    • Nantes

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