Hunger was realized for a course in typography at the Bauer institute in Milan, Italy. The main requirement of the course was the realization of a magazine and its masthead. As regards to the masthead, it was designed in view of the subject and contents of the magazine, and the lettering was produced using the Glyphs app. The main idea behind Hunger was to design a magazine about food and travel. Each issue of the magazine woud be dedicated to a specific city in the world, to its food and to the link between the food and its local culture.
The magazine covers the topic ranging from local street food to a Michelin-starred restaurant. The contents of the magazine were organized following a flat plan divided in five sections as there are five human senses. Each of the senses covers one aspect related to the food (smell=street food; sight=Michelin stars restaurants; taste=local food, etc.). The target audience of the magazine is young and curious.
As regards the masthead, the intent was to create something that was in contrast with the actual meaning of the word “hunger”. That’s why I decided to create a lettering that is excessively bold. At the same time, the choice of the word “hunger” emphasizes the connection between food and culture , as if the magazine was created in order to satisfy people’s “hunger for culture”.
The typeface used on the cover for “Copenhagen” is Fit by David Jonathan Ross, modified with roof-like tops as a reference to the architecture of the houses in Copenhagen. Fit, in fact, was born from the idea of filling the space with maximum impact, just like the fascinating Danish architecture. Inside the editorial, GT Walsheimby Noël Leu is used for titles, and texts and captions are set in Lexicon by Bram de Does. The graphic language was envisioned as a translation of the Danish character and dynamics. The combination of GT Walsheim and the more classical Lexicon creates tensions and games of innovation and tradition. The readability of the Lexicon also makes editorial articles easy to read.