Keeps is an online service that combines telehealth with a monthly subscription plan focused on hair loss treatment for men. The identity was developed by Red Antler:
We rooted the brand in the idea of proactivity and focused our efforts on motivating men to take charge of their hair loss, as early as possible. With an incredibly frank approach and a bit of wit, Keeps became a rallying brand that urged every customer to become a man of action.
The wordmark is a customized version of Noe Text Bold. Tiempos Headline Bold serves for titling purposes, with all-caps Knockout 69 Full Liteweight tasked with the largest sizes. The text on the website is set in Aperçu, with Aperçu Mono.