Nowadays brand and packaging design

Nowadays is a company that’s taking the junk out of junk food by reinventing classic favorites with only a few simple, animal-free ingredients that are better for you, your family, and the planet. Their flagship product is a 7-ingredient nugget with an unparalleled nutritional profile. The brand identity for Nowadays uses vibrant colors to cue joy and confidence and Gilroy serves as the brand’s singular font family. On pack, immersive claims copy set in Gilroy Bold unfolds from front-to-back for a billboard effect that entices the reader to devour the entire message.