In 1984, Brazilian designers Humberto and Fernando Campana co-founded Estudio Campana. For over 35 years, the Campana Brothers have sought inspiration in the universe of materials and objects that are most familiar to Brazilians, in order to create, provoke, and to test the limits of the field of design, in creative pursuits that reveal and make the invisible around us inevitable. At this special moment in their career, the brothers invited Alexandria and Pharus Design to rethink the purpose and meaning of the Campana brand, from both a strategic and visual point of view. The aim was to develop a deep understanding of the project about the various natures of the way they introduce themselves to the world. Pharus chose typeface Noka by Brazilian foundry Blackletra because its technical approach contrasts well with Campana Brothers’ organic works.