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Hungry Harvest visual identity

Contributed by Rutherford Craze on Sep 8th, 2021. Artwork published in
June 2021
.
    Poster wall. MD Nichrome is the main typeface, the small text uses Vulf Sans.
    Source: https://bbmg.com License: All Rights Reserved.

    Poster wall. MD Nichrome is the main typeface, the small text uses Vulf Sans.

    Hungry Harvest is a food delivery service based in the US, working directly with farmers to deliver surplus or unwanted produce that would otherwise go to waste.

    From branding consultancy BBMG:

    Hungry Harvest was founded on the simple belief that every American deserves to eat healthy — and everything grown deserves to be eaten. Since 2014, they’ve partnered with farmers and suppliers to fight food waste and hunger by turning rescued fruits and vegetables into delicious boxes of fresh ingredients delivered to customers’ doorsteps.

    Rebranded in 2021, Hungry Harvest’s identity makes extensive use of MD Nichrome in headings and subtitles — a modified version also appears in the logo. Elsewhere in the brand, Vulf Sans is used in mockups and instagram posts, with Cabin and Neue Helvetica Extended appearing on the website.

    Hungry Harvest visual identity 2
    Source: https://bbmg.com License: All Rights Reserved.
    Instagram feed and story. On the story image, the type on a curve is set in Vulf Sans.
    Source: https://bbmg.com License: All Rights Reserved.

    Instagram feed and story. On the story image, the type on a curve is set in Vulf Sans.

    Logo.
    Source: https://bbmg.com License: All Rights Reserved.

    Logo.

    Website. The main headlines are set in MD Nichrome; most other text and the UI elements use Cabin.
    Source: https://hungryharvest.net License: All Rights Reserved.

    Website. The main headlines are set in MD Nichrome; most other text and the UI elements use Cabin.

    Testimonial, with a quote set in Neue Helvetica Extended.
    Source: https://hungryharvest.net License: All Rights Reserved.

    Testimonial, with a quote set in Neue Helvetica Extended.

    Typefaces

    • MD Nichrome
    • Vulf Sans
    • Cabin
    • Neue Helvetica

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