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Understanding Mu by Hans Stefan Santesson
(Paperback Library, 1972)

Contributed by Florian Hardwig on Sep 18th, 2022. Artwork published in .
    Understanding Mu by Hans Stefan Santesson
(Paperback Library, 1972) 1
    Source: www.abebooks.com DP Paperbacks and Antiquarian Books. License: All Rights Reserved.

    An early use of Push Pin Myopic, for the second printing of Hans Stefan Santesson’s Understanding Mu (1970) from 1972. Designed by Seymour Chwast in 1971, it was added the same year to the catalog of Photo-Lettering, Inc. Used here is the Open C style. It consists of four outlined layers which have been filled in different colors.

    The cover illustration with a very 1970s rendering of Adam and Eve and the tree of the knowledge of good and evil is signed, but I can’t decipher the name – Michal?

    From the back cover:

    In the 19th century, as a young officer in the British army, James Churchward studied under an Indian rishi who taught him the language of Mu, the fabled lost continent of the Pacific. Churchward devoted the rest of his life to learning everything he could about Mu, which he called “the cradle of humanity.” Mu developed into a super-civilization with an unsurpassed technology and colonized the rest of the world – which then included Atlantis. Suddenly, 12,000 years ago, torn by volcanic upheavals, Mu disappeared forever beneath the Pacific Ocean. Now, for the hundreds of thousands of readers of the “Mu” books, Hans Stefan Santesson, expert on ancient civilizations, summarizes and explains Churchward’s extraordinary theories. For those previously unacquainted with Mu, here is your passport to the mysterious primitive land whose culture and civilization was more advanced than our own!

    [More info on ISFDB]

    Understanding Mu by Hans Stefan Santesson
(Paperback Library, 1972) 2
    Source: www.abebooks.com DP Paperbacks and Antiquarian Books. License: All Rights Reserved.

    Typefaces

    • Push Pin Myopic
    • Haas Inserat-Grotesk / Neue Aurora VIII
    • Alternate Gothic

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