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JIRAFE 2021 by Réseau MAP visual identity system

Contributed by Michael Sallit on Sep 9th, 2021. Artwork published in .
JIRAFE 2021 by Réseau MAP visual identity system 1
License: All Rights Reserved.

In 2021, Réseau MAP (Réseau des Musiques Actuelles à Paris) asked me to create a whole graphic system for their event called JIRAFE des Musiques Actuelles – Journées de l’Innovation, de la Répétition, de l’Accompagnement, de la Formation et de l’Environnement (“Contemporary music – days of innovation, rehearsal, support, training, and environment”).

This free three-day event aims to present a wide range of structures, services, and devices for professionals in the field of live music, with numerous round tables, workshops and speed meetings.

The primary aim was to create coherence in the identity of the 11th edition of the event and to enhance its visibility. The challenge also included the creation of an extendable brand identity system. The main typefaces used in the identity are Krayewski (Laïc) and Stratos (Production Type). The Réseau MAP website additionally uses Neue Kabel (Linotype).

For more info, visit the JIRAFE website.

JIRAFE 2021 by Réseau MAP visual identity system 2
Source: www.reseau-map.fr License: All Rights Reserved.
JIRAFE 2021 by Réseau MAP visual identity system 3
Source: www.reseau-map.fr License: All Rights Reserved.
JIRAFE 2021 by Réseau MAP visual identity system 4
License: All Rights Reserved.
JIRAFE 2021 by Réseau MAP visual identity system 5
Michael Sallit. License: All Rights Reserved.
JIRAFE 2021 by Réseau MAP visual identity system 6
Michael Sallit. License: All Rights Reserved.

Typefaces

  • Krayewski
  • Stratos
  • Neue Kabel

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