The ad is the work of DDB Stockholm. It makes the menu items the stars (and of course Big Mac the headline act). Unusually for this kind of client, it is purely typographic with no product shots and no distinctive McDonald’s yellow and red colour scheme.
3 Comments on “McDonald’s festival line-up poster”
You know the faceted font fad has hit the mainstream when McDonald’s uses it.
True. And that choice makes special sense considering McDonald’s faceted logotype
They are a bit late to the stacked type fad, though.