One Delisle

At Yonge and St. Clair, a desirable neighbourhood in downtown Toronto, One Delisle will stand tall as the first project in Canada by world-renowned architect Jeanne Gang and her visionary architectural firm, Studio Gang. Studio Gang’s architecture considers narrative and context and is distinguished by a desire to build better connections between people and place. Together with a team of internationally celebrated architects, designers, and urban innovators, Slate Asset Management and Studio Gang will realize One Delisle, an iconic piece of architecture that unifies Toronto’s urbanity with the tranquility of the nearby ravine.

Vanderbrand was engaged by Slate Asset Management to develop a comprehensive brand strategy and launch campaign that would amplify the architectural ingenuity of the building and complement the surrounding natural landscape and ravines. The brand and marketing materials is a response to the poetics of the building and highlight the future of high-rise living at One Delisle.

Vanderbrand commissioned internationally acclaimed type foundry Letters from Sweden to develop a typeface that would reflect One Delisle’s transformation from a square retail base to a 16-sided circular floorplate. The foundry began by designing the wordmark, which became the base for the complete typeface. One Delisle Display is a contemporary sans serif which balances sophistication and complexity by honouring the architectural ingenuity of the tower. The custom typeface is paired with GT Super Display (Grilli Type) and Spezia (Luzi Type).

See the case study for more images and information.