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Peak Social Tonics

Contributed by Alex Slobzheninov on Sep 14th, 2021. Artwork published in
April 2021
.
    Peak Social Tonics 1
    Source: https://belu.design belu.design, S8. License: All Rights Reserved.

    From design studio Belu:

    Peak has set out to challenge the drinking culture and pioneer a new and healthier way to socialise. With this in mind, the brand was designed to be daring, empowering and exciting. The playful colour palette was inspired by the natural ingredients of the drinks, while the shapes represent the way Peak makes you feel—whether that be balanced, energised, or simply in control. These were paired with illustrations that embody what the Peak culture is all about — a brand that’s not afraid to be different.

    Agrandir is used in various weights and widths throughout the identity, from the logo and the can labels to the website (designed by Series Eight). The illustrations are by Oscar Torres.

    Peak Social Tonics 2
    Source: https://belu.design belu.design, S8. License: All Rights Reserved.
    Peak Social Tonics 3
    Source: https://belu.design belu.design, S8. License: All Rights Reserved.
    Peak Social Tonics 4
    Source: https://belu.design belu.design, S8. License: All Rights Reserved.
    Peak Social Tonics 5
    Source: https://belu.design belu.design, S8. License: All Rights Reserved.
    Peak Social Tonics 6
    Source: https://belu.design belu.design, S8. License: All Rights Reserved.
    Peak Social Tonics 7
    Source: https://belu.design belu.design, S8. License: All Rights Reserved.
    Peak Social Tonics 8
    Source: https://belu.design belu.design, S8. License: All Rights Reserved.
    Peak Social Tonics 9
    Source: https://belu.design belu.design, S8. License: All Rights Reserved.
    Peak Social Tonics 10
    Source: https://belu.design belu.design, S8. License: All Rights Reserved.
    Peak Social Tonics 11
    Source: https://belu.design belu.design, S8. License: All Rights Reserved.
    Peak Social Tonics 12
    Source: https://getpeak.social belu.design, S8. License: All Rights Reserved.
    Peak Social Tonics 13
    Source: https://getpeak.social belu.design, S8. License: All Rights Reserved.
    Peak Social Tonics 14
    Source: https://getpeak.social belu.design, S8. License: All Rights Reserved.
    Peak Social Tonics 15
    Source: https://getpeak.social belu.design, S8. License: All Rights Reserved.
    Peak Social Tonics 16
    Source: https://getpeak.social belu.design, S8. License: All Rights Reserved.
    Peak Social Tonics 17
    Source: https://getpeak.social belu.design, S8. License: All Rights Reserved.

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