Grandson were tasked with modernising their brand identity, while staying true to an original hand-drawn illustration element of their original branding.
Based off the previous illustrative brand identity, we modernised and re-imagined the VDA brand, creating a modular and contemporary logomark and bespoke illustration, reflecting the various architectural sectors they work within, using form and shape in a modular and adaptable way.
The logomark is also representative of architectural forms and building blocks, which can be adapted, stacked, switched and built upon.
The new identity uses a reductive colour palette, featuring G.F Smith’s Lockwood Green paper stock. Aeonik by Co Type Foundry is used throughout.