Founded in Berlin in 2012 and now with an office in London, Kravt pursues a holistic branding strategy that is appreciated not only by local brands but also international giants, such as L’Oréal, Dior, Armani or Lacoste. On their website, they state: “We break your brand down into its individual parts – a clear view and years of experience help us see the untapped potential. Together, we reassemble the building blocks and are not afraid of cleaning up processes.” Kravt knows that brand design and development can only stand the test of time on a strong and solid foundation.
Recently, the Kravt website has undergone a full revamp and now shines in new splendour. It goes without saying that the Berliners practice what they preach. The look and feel of kravt.eu reflects the agency’s design DNA: clear, authentic, personal and holistic.
Kravt usesCase, designed by Erik Spiekermann, Anja Meiners and Ralph du Carrois. Case is a neo-grotesque, a typeface category that has dominated international branding for decades. But Case is different. Its appearance looks familiar and inspires confidence, but at the same time it exudes individuality and modernity.