From our interview with the project’s art director Philipp Tretyakov:
48 Hours Novosibirsk is two days of cultural events, ranging from an opportunity to visit someone’s artistic atelier to vernissages and actions. Today, 48 Hours is effectively the best project to support local artists, and that is what inspires us the most in our work on it.
48 Hours Novosibirsk is a fest about the brutal and cold city, a stereotypical image of which is important to reconsider and redefine. And in this perspective, technical Halvar, on the one hand, reminds of urban context, and on the other, — by its delicacy and attractiveness, — refers to openness and transparency.