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de Bijenkorf Poster

Contributed by Tânia Raposo on Jul 15th, 2013. Artwork published in .
    Source: License: All Rights Reserved.

    “90 years – one step ahead”
    Poster for the Dutch chain of high-end department stores de Bijenkorf (“The Beehive”).


    • Akzidenz-Grotesk




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    2 Comments on “de Bijenkorf Poster”

    1. Manuel says:
      Jul 17th, 2013  10:37 am

      I’ve seen the logo before knowing the name and always thought, “Oh, what a nice bell.”

      It’s also funny to see how the leading looks wrong between een and 90, does this qualify as a special case of the Spiekermannsche Lehrsatz?

    2. Jul 17th, 2013  8:04 pm

      Haha, indeed, I had that too. Re line spacing (it looks like it’s set without leading) – you’re right that it looks weird but the Spiekermann’sche Lehrsatz is about the Murphy-Law of clashing a- and descenders in a line. Here fate was forebearing with us. In display cases like this I sometimes adjust line spacing to be optically OK, not necessarily exactly the same in all lines.

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