Creative agency Socialmood realized that their brand no longer represented them. Although it worked with their public’s perception, it didn’t represent the values of what they wanted to achieve in the future. The brand needed to be more grown-up and more challenging.
Our proposal is based on a series of workshops we did together in order to define who they wanted to be. It was an exercise in profound self-discovery that allowed us to get to know them in depth and to define their core value: lateral thinking. This is what defines them, beyond having an incredible and characteristic flow.
We developed a behavioral system based on perspective. All the components should reflect the idea that they are capable of seeing the world from a unique perspective. The logo is the least relevant part of their identity, this is reflected through the use of different points of view. We have created an experiential brand that is recognizable without needing to use the logo. It is also easily scalable.