6 Comments on “Sloi Clothing”
The logo for sloi is custom typography modelled after Tan Type (aka Novia Jonatan)'s Kindred. The letters (for ex. s and l) may be different than the original face.
Hm, I’m not convinced. Shown below is the Sloi logo. Tan Kindred is in the same ballpark, but none of its glyphs is a match. There are several candidates from the recent wave of horizontal-contrast typefaces with concave stems that come at least equally close, like Maruder, Kish, Hatchet Display, or Psychonaut. I don’t know if the logo is based on an existing typeface or entirely drawn from scratch.
Psychonaut it is, Florian.
Closer, but no cigar. Apart from the s, the curvature of the stems and the counter in o are off. Also, Psychonaut was released in 2021, whereas the Sloi logo launched already in 2020, if my understanding is correct.
Maybe Yulia and Anatoly will chime in and clarify whether the logo started with a font or not.
A friend of mine has drawn my attention to your discussion. Thanks, Anya!
The logo is drawn entirely from scratch and the Sloi itself was launched in June 2019.
Thanks for confirming, Anatoly. Спасибо!