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Le Lido de Paris logo and neon sign

Contributed by Florian Hardwig on Oct 3rd, 2021. Artwork published in
circa 1968
.
    Le Lido de Paris logo and neon sign 1
    Source: www.flickr.com Uploaded to Flickr by Nick Sherman. License: CC BY-NC-SA.

    The largest Kalligraphia ever made? Originally a cabaret and burlesque show from Paris, Le Lido was brought to the Stardust Las Vegas in the late 1950s. Around 1968 (and likely after 1966), the show got a new logo and neon sign in the distinctive cursive, with alternating letter colors.

    The Stardust edition of Le Lido closed in 1991. The remains of the illuminated sign can be found in the Neon Museum’s Neon Boneyard.

    I haven’t found a picture that shows this neon sign with yellow, orange, blue and green letters installed at its original location yet. Most pictures show a version with a violet L, underneath the big Stardust sign. (According to Vintage las Vegas, at “188 feet, the display designed by Paul Miller, built by Ad Art, held the title to world’s tallest electric sign for more than a decade.”) Sometime after 1973 and before 1979, a second, slightly larger “Lido” sign with a red or pink L was added on top of the first one. These were still in place in 1990.

    Early 1970s postcard.
    Source: www.hippostcard.com HistoricPostcardCompany. License: All Rights Reserved.

    Early 1970s postcard.

    “Stardust presents Le Lido de Paris” program, 1969. “Presents” is in , the rest is lettering.
    Source: www.ebay.com myronk5. License: All Rights Reserved.

    “Stardust presents Le Lido de Paris” program, 1969. “Presents” is in Lydian, the rest is lettering.

    Ad from 1968.
    Source: www.flickr.com Las Vegas Mikey. License: All Rights Reserved.

    Ad from 1968.

    The Stardust in 1969.
    Source: www.flickr.com Uploaded to Flickr by Thomas Hawk. License: CC BY-NC.

    The Stardust in 1969.

    Postcard from 1981 (with text is set in ). “Siegfried & Roy” uses lettering based on , too. See also this image for a giant Siegfried & Roy sign in Kalligraphia.
    Source: www.flickr.com Uploaded to Flickr by Allen. License: CC BY-NC.

    Postcard from 1981 (with text is set in Univers). “Siegfried & Roy” uses lettering based on Kalligraphia, too. See also this image for a giant Siegfried & Roy sign in Kalligraphia.

    Le Lido de Paris logo and neon sign 7
    Source: www.flickr.com Uploaded to Flickr by Rupert Ganzer. License: CC BY-NC-SA.
    Le Lido de Paris logo and neon sign 8
    Source: www.flickr.com Uploaded to Flickr by cclark395. License: CC BY-NC.
    Le Lido de Paris logo and neon sign 9
    Source: www.flickr.com Rob Sinclair. License: CC BY-SA.
    Le Lido de Paris logo and neon sign 10
    Source: www.flickr.com Justine Jablonska. License: CC BY-NC-ND.

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    1 Comment on “Le Lido de Paris logo and neon sign”

    1. The launch of Le Lido at the Stardust “started a series of imports of Parisian cabaret shows to Las Vegas: Folies Bergère to the Tropicana, Nouvelle Eve to Hotel El Rancho Vegas and Casino de Paris to the Dunes.” – Wikipedia.

      In 1971, the Folies Bergère show, which ran from 1959 to 2009, used Kalligraphia for their logo, too. A sign from 1981 shows lettering that is – loosely – based on this typeface.

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