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Indespension rebrand

Contributed by Absolute on Sep 29th, 2021. Artwork published in
August 2020
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    Indespension rebrand 1
    Source: absolute.agency License: All Rights Reserved.

    Before we began rebranding Indespension (“The experts in everything towing and trailer”), it was clear we needed to bring some consistency to the brand overall. This started by creating a simple logotype and taking the ‘in’ to run throughout the brand in the messaging. This was all tied together by the Tamba Sans, set in italics to emphasise the movement of a trailer behind a car.

    The new brand launched in August 2020, with an extensive rollout of assets from the launch of their new cleaner, clearer shop site through to the gradual rollout of their stores, social assets and internal communications.

    Indespension rebrand 2
    Source: absolute.agency License: All Rights Reserved.
    Indespension rebrand 3
    Source: absolute.agency License: All Rights Reserved.
    Indespension rebrand 4
    Source: absolute.agency License: All Rights Reserved.
    Indespension rebrand 5
    Source: absolute.agency License: All Rights Reserved.
    Indespension rebrand 6
    Source: absolute.agency License: All Rights Reserved.

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