“Historic Boston” postcard
Source: www.flickr.com Uploaded to Flickr by Bart Solenthaler and tagged with “arlenette”. License: All Rights Reserved.
Undated postcard (mid 1970s?) published by Bromley & Company, showing historic tourist attractions in Boston, Massachusetts: the Bunker Hill Monument, the equestrian statue of Paul Revere with the Old North Church in the back, and the city’s oldest surviving building, the Old State House built in 1713.
The typeface is Arlenette, used in all caps with a red contour. Just like the similar Rodin, it was designed by Patrick Collins. While Rodin was released with VGC in 1973, Arlenette was shown as a “new goodie” in a 1974 ad by Lettergraphics. It was copied by Castcraft as Alma and by FotoStar as Arlene.
