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Better Distractions beer by Hop Nation

Contributed by Matthijs Herzberg on Oct 7th, 2021. Artwork published in
circa August 2021
.
    Better Distractions beer by Hop Nation 1
    Source: https://www.instagram.com License: All Rights Reserved.

    A beer label for Hop Nation Brewing Co. from Footscray, Victoria, designed by Mark Gamble of Secretly Swedish Design.

    A bright sunset gradient covers the entire can, with the type set centrally as the focal point.
    Bonkus is used to its fullest extent, with a selection of alternates and discretionary ligatures activated (who says people don’t use them!), making for an eye-catching piece of '70s reminiscent typography. The brewers’ logo uses Bebas Neue.

    Better Distractions beer by Hop Nation 2
    Source: https://www.instagram.com License: All Rights Reserved.

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    • Bonkus
    • Bebas Neue

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