Better Distractions beer by Hop Nation

A beer label for Hop Nation Brewing Co. from Footscray, Victoria, designed by Mark Gamble of Secretly Swedish Design.

A bright sunset gradient covers the entire can, with the type set centrally as the focal point.
Bonkus is used to its fullest extent, with a selection of alternates and discretionary ligatures activated (who says people don’t use them!), making for an eye-catching piece of '70s reminiscent typography. The brewers’ logo uses Bebas Neue.