The logo of Farmers Feed Cities uses Ad Lib, vertically stretched and with faux small caps.
Farmers Feed Cities was an Ontario-based non-profit group created in 2008 when farmers were exceptionally angry. They felt misunderstood by the public, disrespected by decision makers and, from their perspective, ignored by governments.
In reality, they were anything but ignored by governments, which had repeatedly come to their aid when chronic low prices were nagging the grain sector in particular. And as farmers, they had among the most respect of any profession. Still do.
They launched high-profile events, especially tractor parades at Queen’s Park. On the downside, that alienated some farmers who thought it made them look like they were begging for money and couldn’t exist without government support.
But overall the campaign was a hit, especially with the public. Farmers Feed Cities’ arrival coincided with consumers’ ballooning interest in local food. Supporting farmers was considered cool, as was recognizing their contributions. Farmers Feed Cities stickers, T-shirts and posters were everywhere. And then they quietly folded in 2014.