Sala de parto 2021 theater festival

Sperm or Meteorite.
Death-birth. As it comes, let it catch us dancing and fertile.
The stubbornness of creation, despite everything.

The Sala de parto theater festival (Sala de parto translates to ‘delivery room’, ‘labor room’) is a festival that takes place in Lima, Peru. It has been a space for showcasing the work of Peruvian playwrights with dramatized readings of unpublished works, and national and international programming. After a 1-year pause due to the Covid-19 pandemic, Sala de parto returns to its roots as a festival focused 100% on the exhibition of new scenic proposals and work-in-progress theater plays.

The 2021 edition was a mix of face-to-face and virtual proposals, developed during the pandemic, with a focus on the creative programs of which Teatro La Plaza (Peruvian stage company in charge of the festival) is a part. The Peruvian variant of the expanded scene is characterized by a strong presence of female creators and echoes a cry for diversity in Peru’s Bicentennial year.

The whole 2021 visual identity metaphors the act of conception as a way to talk about the stubbornness of Peruvian creators to cling to the act of writing and letting new scenic plays see the light of life. The spermatozoid may seem in this pandemic context as a deviant meteorite to a whole planet or be its own new point of fertile -creative- beginning/start.

Tiny was the perfect typographic match to convey the leitmotif of the creation act from the main poster. Made of circle-shaped dots, the font was set to explore and define new spectrums of composition/layout while fullfilling the festival’s own contemporary look and feel. It’s paired with GT Walsheim, a geometric sans that likewise features forms based on a circle.