Italian pharmaceutical company Bracco requested the restyling of two of their products, each distributed across five continents. Iomeron and Iopamiro (Isovue in the USA) are contrast agents used in radiology. The brief was divided into two closely linked parts: ensure product differentiation while maintaining coherence and increase visibility of key information to make it easier for doctors to use.
FIRM.GS took inspiration for the restyled Iomeron and Iopamiro packaging from various fundamental characteristics of the Bracco identity, played on shared elements to ensure coherence between the two products: corporate typography and a visual hierarchy of information. To create a clear, intuitive, and easy to read pack, relied on a careful selection of colours and the addition of minimal graphic details.