Source: www.firm.gs License: All Rights Reserved.
For the launch of new streetwear label Àlea, branding agency FIRM were asked to work on their brand identity, the look and feel of digital formats and the presentation materials for the Paris and Milan Fashion Weeks.
Sci-fi inspiration and technical experimentation: to respond to the brief, we used our own Paranorma typeface for both logo and typography.
Influenced by Àlea’s geometric and technological style, we exploited the difference in dimension between the logo and supplementary information, with particular emphasis on alignments and margins.
Source: www.firm.gs License: All Rights Reserved.
Source: www.firm.gs License: All Rights Reserved.
Source: www.firm.gs License: All Rights Reserved.
Source: www.firm.gs License: All Rights Reserved.
Source: www.firm.gs License: All Rights Reserved.
Source: www.firm.gs License: All Rights Reserved.
Source: www.firm.gs License: All Rights Reserved.
Source: www.firm.gs License: All Rights Reserved.
