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Fergus organic grocery delivery

Contributed by Jamie Otelsberg (OH no Type Co.) on Oct 18th, 2021. Artwork published in
August 2021
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    Fergus organic grocery delivery 1
    Source: www.instagram.com Principal. License: All Rights Reserved.

    Fergus describes itself as “a user-friendly online grocery store with a 100% organic offering and an easy and convenient subscription-free delivery service.” The design is by Principal who commented:

    Our goal was for Fergus to stand out in this quite homogeneous market that is organic online shopping, and to translate the pleasure of eating into a sustainable and unifying language, with a touch of magic.

    The logo is based on Eckmannpsych by OH no Type Co., “redrawn to reflect the magic of agriculture”. The bilingual website (English and French) combines FF Bau (FontFont) with Suisse Int’l Mono (Swiss Typefaces).

    Fergus organic grocery delivery 2
    Source: www.instagram.com Principal. License: All Rights Reserved.
    Fergus organic grocery delivery 3
    Source: www.instagram.com Principal. License: All Rights Reserved.
    Fergus organic grocery delivery 4
    Source: www.instagram.com Principal. License: All Rights Reserved.
    Fergus organic grocery delivery 5
    Source: www.instagram.com Principal. License: All Rights Reserved.
    Detail of the English website
    Source: www.fergus.bio License: All Rights Reserved.

    Detail of the English website

    Web shop
    Source: produits.fergus.bio License: All Rights Reserved.

    Web shop

    Typefaces

    • Eckmannpsych
    • FF Bau
    • Suisse Int’l Mono

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