Let ESP Work for You! by Patsy Ruth Welding
2 Comments on “Let ESP Work for You! by Patsy Ruth Welding”
I thought I would help by excluding some contendors. I compared and excluded Termina, Zeppelin, ITC Blair Pro, Resolve Sans, Presicav, and Distancia.
Then I saw the publishing year. It obviously couldn’t have been any of those.
I’m really curious to find out what typeface this is. I like the curve of U with those subtle corners a lot, and that S with horizontal terminal endings is quite unusual as well.
I was too lazy the other day to look up this face in the catalogs by Photo-Lettering, Inc. Since Downsie was exclusively available from this phototypesetting service in New York, it seemed likely that the sans is from their library as well.
And voilà: It’s named Paramount Gothic. This face is shown in the second volume of their Alphabet Thesaurus from 1965 in eight numbered weights (0–6, 8). It’s listed without designer credits – which suggests it was drawn by the PLINC staff, not an external artist. Paramount Gothic offered a number of alternates, including glyphs with round and square dots, single- and two-story a and g, straight- and curved-legged R, bearded and beardless G, normal and wide f and t. As far as I know, there is no digitization. (So far, it seems there hasn’t even been a single mention of it online.)