Maira Marques Chocolatelier

Tenez is the main display typeface of the Maira Marques brand. From StudioBah:

A micro-entrepreneur opened her chocolate shop to work with what she likes most: chocolate preparation. Before coming to StudioBah, the company already had an identity, but it wasn’t representing the essence behind the business. Therefore, the brand sought to position itself, professionalize its product and also create a classic image, inspired by traditional chocolate shops. It was seeking, also, strategies focused on its main products: Nutella Straws, Gingerbreads and Bonbons. Therefore, the work begins with the brand positioning strategy and unfolds into a set of packages consistent with the business intentions. As a result, the new identity and new packaging became a turning point in the brand’s life and allowed it to assume a professional character, transcending the atelier walls.

The double M with Q tail monogram is a nice touch and a creative editing of the font for the logotype. The simplicity of pairing Tenez with a neutral sans in all caps (Museo) also adds to the elegance of the brand (see circular box for some packaging sweetness). The monolinear script font is Midnight Signature.

Creative Director: Felipe Ba
Design Team: Bianca Groff, Pedro Kaiser
Illustration: Alícia Camejo