Internet Archive (fictional rebranding)

The Internet Archive is a digital library located in San Francisco, California. The organization’s mission is to provide “Universal Access to All Knowledge.” Just like other public libraries, it offers free public access to collections of digitized materials, including books, images, movies, audio, software, and websites.

For the Internet Archive’s new identity system, made as a fictional project at ArtCenter College of Design, Internet Display, Media77, and Px Grotesk are the three typographical choices. Internet Display, designed by Yicen Liu, was inspired by the PetaBox which the organization uses to sort, store, and distribute information to the public. Media77, designed by Team’77, is very legible at small sizes, and full of refined details at display sizes. Px Grotesk, designed by Nicolas Eigenheer, has an unprecedented aesthetic with solid grotesque roots and works well both on screen and in print.

Along with the concept, typography, colors, and other visual elements, this rebrand of the Internet Archive seeks to share information and extend knowledge without any limitation.

For more information, please visit yicen.info.