Conciencia Verde visual identity
Conciencia Verde is an environmental and educative collective based in Santa Marta, on Colombia’s north Atlantic coast, aiming to reforest urban common spaces and city surrounding through neighbor’s participation. Confronted to water access difficulties, intense heat, plastic thrown in nature and a lack of green common areas in a growing city, the collective shares its green-conscious and sustainable lifestyle to locals by planting native trees and organizing educative workshops.
The visual identity – branding, logo and illustrations – was designed by Célia Grandhomme using three monospaced typefaces: Cispeo by Lucas Descroix and Pitch by Kris Sowersby are paired for the logo. In the brochures, the two are complemented with the rounded Alma Mono by Daniel Feldt.
