Amalia Boier is an interior designer who crafts bespoke, timeless and alluring spaces. She Was Only worked with Amalia to create a new proposition, visual identity and online presence that tells the story behind her practice.
Our strategy emphasised Amalia’s poetic spirit – the compelling need to experience the world and then express it in unique and captivating ways. Her artistic approach allows her to tell stories through exquisite distinctive interiors.
The new visual identity comprises classic, sophisticated book typography, and a soft colour palette that complements her rich interiors. The logotype is set in Termina, the titles in Ivar Fine, the subtitles in Ivar Displayand body copy in Ivar Text. We created an elegant, free-flowing, website that showcases her poetic spirit along with her interior design projects.
We also commissioned Pavillion Works to create a short film that explained her poetic approach to interior design.