Pfeffer & Frost vegan Lebkuchenbrief packaging
Packshot of the packaging including the vegan Lebkuchen and hazelnut decor.
This postwoman is having a busy Christmas time on our embossed cardboard box, exclusively designed for Pfeffer & Frost by illustrator Charlotte Dumortier: Delivering your delicious lover letter. And of course, you may personalise the tasty gourmet delivery with your own greetings on the back of the box.
Our flavourful Christmas treats are baked at Postler organic bakery in the metropolitan region of Nuremberg. To communicate and celebrate the craftsmanship that created the Lebkuchen, we combined a playful illustration with rough textures with a geometric sans serif (Futura) and a woodcut lookalike script font (Kaligari). Inspired by old matchboxes we created a vintage yet modern appearance for a traditional Christmas recipe with a modern (vegan) twist. Buffon is used for the Pfeffer & Frost logo. “Lebkuchenbrief” (“gingerbread letter”) is custom lettering.
The embossing is a visual and haptic highlight. The chosen paper stock is Löneberga by Römerturm, a 100% recycled paper. The production of the paper as well as the printing process are CO₂-neutral.
Art direction and design: Ellijot, Nuremberg, Germany
Illustration: Charlotte Dumortier, Antwerp, Belgium
Printing: Letterjazz Print Studio, Essen, Germany
Set photography: Katharina Pflug, Fürth, Germany
Packshot of the packaging including the vegan Lebkuchen and hazelnut decor.
Packshot of the the closed and opened letter box including the back.
Packshot of the packaging including the vegan Lebkuchen.
