Just like with other aspects of horror, typographic choices can have a stronger effect when they’re not too on the nose: The title typeface chosen for the shown one sheet poster (27″×41″) is ITC Korinna. Designed by Ed Benguiat and Victor Caruso in the early 1970s, it isn’t built from bones, or dripping with blood. The revival of a German metal typeface from the Jugendstil era rather draws its ominous look from the subtle deviations from “normal” roman type. See for example how the diagonal in N meets the stem, or how the bowl in P buckles under gravity. The C, in contrast, is top-heavy, and resembles a mouth wide open with a scream. Korinna’s uncanny qualities are underpinned by the single-sided stub serifs in JSC that are reminiscient of barbs or fangs.
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See also the poster for Arthur Miller’s The Crucible at the National Theatre for another design that makes use of Korinna’s eeriness.